Why We Started Adorn by SOC
Hi, I'm Shivani, a fashion designer and personal stylist based in Pune. Through SOC, I have had the privilege of helping hundreds of people across India and abroad feel more confident in what they wear — whether it was for a special occasion, an important workday, or simply everyday life.
Jewellery has always been a very personal part of my own style. Over the years, people would often compliment the pieces I wore and ask me where they could find something similar. That made me realise how difficult it can be to find jewellery that feels elegant and luxurious, works with different outfits, and is still affordable enough to be worn and enjoyed regularly.
That thought slowly became Adorn by SOC.
Every piece in our collection is personally handpicked by me with one simple question in mind: "Will this make someone feel special when they wear it?" I think about where it can be worn, what kind of outfit it can complement, and how easily it can become a part of someone's everyday wardrobe — not just something that stays inside a jewellery box.
Adorn by SOC is not just about selling jewellery. It is my heartfelt effort to make beautiful, thoughtfully selected jewellery accessible to more people — so that luxury does not feel distant or reserved only for special occasions.
Because I truly believe that everyone deserves to feel confident, beautiful, and a little more special every day.
Adorn by SOC — making luxury feel personal and affordable for everyone.